Welcome to the Team!
You just joined 300,000+ parents who spend their weekends in hotel lobbies, tournament parking lots, and the far end of a long drive.
I'm Dan Soviero, Founder & CEO of Signature Athletics, on a mission to get 10MM new kids playing sports by 2030.
Each week, my team and I send honest, useful, sometimes funny perspective on the travel sports life. The kind you can actually use by the next tournament.
📬 Here's what lands in your inbox:
The Moving Parts: getting there, getting around, and getting through the weekend in one piece
The Home Team: the family load, the siblings, and everything happening off the field
Owning the Week: schoolwork, tired Mondays, and your athlete taking the reins between weekends
The Growth Game: how your athlete competes, adjusts, and grows all season
The Whole Athlete: health, energy, mindset, and the kid behind the jersey
One More Stop: the meals, the side trips, and why the weekend is more than a scoreboard
👉 What to do next:
Check out our helpful resources below
Stay tuned for upcoming issues
Add us to your contacts so we don't end up in spam (email filters play tougher defense than a u12 team fighting for a semifinal seed)
Have a great sports week,
Dan and the Signature Media Team
Thought Leaders
Follow our sport parents and athletes building the future of youth sports.
Follow Zoya Lehrer, Founder and CEO of Orgo, helping active families simplify sports schedules, logistics, and Time Literacy®.
Follow Maddie Soviero, 10,000+ hours as a youth sports coach, program director, league director, and camp director
Follow Ricky Reyes, 10,000+ hours as a program director, coach and college athlete
Subscribe to Our Other Signature Media Newsletters
Subscribe to Sport Parent Survival Guide: Tips and tricks for sports parents navigating their family’s youth sports journey.
Subscribe to Program Director’s Playbook: Tips and tricks to help program directors increase their impact, revenue and love of the game
Subscribe to Youth Sports Investor Report: Sharp takes on where the industry’s heading, who’s deploying capital, and how we’re reshaping the market from the inside out.